Marketing
Marketing
7th Edition
ISBN: 9781260428292
Author: Grewal, Dhruv
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 13, Problem 8MA
Summary Introduction

To discuss: In what manner the claim by the health club that they can able to lose an inch within a month after joining and how might this claim cause a communication gap and what should the health club do to avoid service failure.

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