Marketing
7th Edition
ISBN: 9781260428292
Author: Grewal, Dhruv
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 13, Problem 2MA
Summary Introduction
To discuss: In what manner the service quality of an auto mechanic shop can be improved and how to overcome problems related to the tangibility, separability, heterogeneity, and perishability of services.
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