INVESTMENTS(LL)W/CONNECT
INVESTMENTS(LL)W/CONNECT
11th Edition
ISBN: 9781260433920
Author: Bodie
Publisher: McGraw-Hill Publishing Co.
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Chapter 13, Problem 6PS
Summary Introduction

To calculate: The second regression equation and the results as intercept, slope coefficients, standard errors and t-statistics are to be represented.

Introduction: The security market line (SML) is a line drawn on an outline that fills in as a graphical portrayal of the capital asset pricing model (CAPM), which shows various degrees of deliberate, or market, risk of different marketable protections plotted against the normal return of the whole market at a given point in time.

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Which of the following statements about the RFM analysis above is NOT correct? A) The average response rate is 2.02%.   B) Recency metric may perform better to predict responsive customers than Frequency and Mon- etary value metrics.   C) The response rate of recency-based quintile 1 (4.50%) is much greater than the average re- sponse rate, implying that company X would be able to reduce the costs incurred for having a successful number of responses in the campaign if it chose the customers only from the quintile (recency-based quintile 1).   D) This result shows a failure of predicting profitable customers through the RFM metrics because the response rate does not dramatically vary from monetary value-based quintile 1 to 5.
9. In a Balanced Scorecard, what perspective would a measure of the number of repeat orders be most likely to appear? (a) Market perspective (b) Customer perspective (c) Internal perspective (d) Financial perspective
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