Social Psychology (10th Edition)
Social Psychology (10th Edition)
10th Edition
ISBN: 9780134641287
Author: Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Publisher: Pearson College Div
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Chapter 13, Problem 5TY
Summary Introduction

Introduction

Explicit prejudice refers to a consciously endorsed negative attitude that is based on one’s social group membership, whereas an implicit prejudice describes occasions where some people can hold a type of prejudice and not even be consciously aware of it. The Implicit Association Test (IAT) measures the swiftness of an individual’s positive and negative associations to a specific target group. Psychologists use this test as one of the ways to assess such implicit prejudices.

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