UNDERSTANDING BUSINESS-W/ACCESS>CUSTOM<
UNDERSTANDING BUSINESS-W/ACCESS>CUSTOM<
11th Edition
ISBN: 9781259691980
Author: Nickels
Publisher: MCG CUSTOM
Question
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Chapter 13, Problem 5DWS

a.

Summary Introduction

To discuss: The different name for the restaurant.

Introduction:

Marketing is an activity in which set of institutions are created, communicated, delivered and exchanged so that value can be added for the customers and other clients as a whole.

b.

Summary Introduction

To discuss: The location for the restaurant.

Introduction:

The process in which the potential customers who might be interested in the company’s product are identified and persuaded, that group of people is termed as target market.

c.

Summary Introduction

To discuss: A promotional program.

Introduction:

Promotion involves the methods and techniques the sellers can use for informing people about the product as well as encouraging and motivating them to buy the products offered.

d.

Summary Introduction

To discuss: A way to establish a long-term relationship with customers.

Introduction:

Customer relationship management gives the idea to enhance customer satisfaction and helps in stimulating long-term customer loyalty.

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