UNDERSTANDING BUSINESS W/ACCESS
UNDERSTANDING BUSINESS W/ACCESS
13th Edition
ISBN: 9781266514548
Author: Nickels
Publisher: MCG
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Chapter 13, Problem 5DCS

a.

Summary Introduction

To discuss: The different name for the restaurant.

Introduction:

Marketing is an activity in which set of institutions are created, communicated, delivered and exchanged so that value can be added for the customers and other clients as a whole.

b.

Summary Introduction

To discuss: The location for the restaurant.

Introduction: The process in which the potential customers who might be interested in the company’s product are identified and persuaded, that group of people is termed as target market.

c.

Summary Introduction

To discuss: A promotional program.

Introduction: promotion involves the methods and techniques the sellers can use for informing people about the product as well as encouraging and motivating them to buy the products offered.

d.

Summary Introduction

To discuss: A way to establish a long-term relationship with customers.

Introduction:

Customer relationship management gives the idea to enhance customer satisfaction and helps in stimulating long-term customer loyalty.

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Subway Restaurant  (Sandwiches, Cookies, Drinks and etc.)   A. Describe what Subway differentiates from its competitors in the market. Please select an attribute important to the consumers and expound why you use the products or avail the services of this brand. Next, Describe a specific target market for this brand and discuss why they are the appropriate segment to target upon to. B. Elaborate what you think is the value proposition of Subway when it comes to its products or services.   You may perform additional research to understand more the company but in own words is the answer. Help me understand this pls.... Satisfactory answer means a helpful rating!
Subway Restaurant  (Sandwiches, Cookies, Drinks and etc.)   A. Describe what Subway differentiates from its competitors in the market. Please select an attribute important to the consumers and expound why you use the products or avail the services of this brand. B. Describe a specific target market for this brand and discuss why they are the appropriate segment to target upon to. C. Elaborate what you think is the value proposition of Subway when it comes to its products or services.   You may perform additional research regarding the brand but the answer should be in own words. Satisfactory answer means a helpful rating! Help me understand this pls.... fulfill all 3 requirements in one long paragraph. Make this very well and do not get other work, i will track those! tenkz
Please provide another NEW product from a different Fortune 1000 company. Then decide on a new consumer product you will introduce for that company. a. A basic description of the NEW product that your team will be creating a marketing plan for.
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