UNDERSTANDING BUSINESS W/ACCESS
UNDERSTANDING BUSINESS W/ACCESS
13th Edition
ISBN: 9781266514548
Author: Nickels
Publisher: MCG
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Chapter 13, Problem 4PPT
Summary Introduction

To discuss: Whether the company invites comments from visitors to its website or not and the way this affects its attempt to build positive relationship with its customers.

Introduction: The strategy used in marketing with a goal to provide its customers the products exactly the way the customer’s want or require or letting the customers customize the products is termed as relationship marketing.

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