MARKETING
MARKETING
9th Edition
ISBN: 9780324362084
Author: Lamb
Publisher: CENGAGE L
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Chapter 13, Problem 4LO
Summary Introduction

To discuss: The supply chain function that affect the business success and the wat it affects.

Supply chain is the series of process which involved in the process form production to distribution of the products and goods.

Managing of these processes of supply chain is termed as supply chain management that is from acquiring of raw material to the distribution to the consumers.

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In your expert opinion, what do you think is the most effective and efficient way for small business owners to promote and market their products/services? Why? How have you seen the use of referrals and word of mouth advertising work to the benefit of a small business owner?  Please would you kindly provide some examples. How have these methods worked in reverse (to the disadvantage of the owner but possibly benefit the competition)?
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