MARKETING
9th Edition
ISBN: 9780324362084
Author: Lamb
Publisher: CENGAGE L
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Chapter 13, Problem 4LO
Summary Introduction
To discuss: The supply chain function that affect the business success and the wat it affects.
Supply chain is the series of process which involved in the process form production to distribution of the products and goods.
Managing of these processes of supply chain is termed as supply chain management that is from acquiring of raw material to the distribution to the consumers.
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Understand which supply chain functions affect business success, and how
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Chapter 13 Solutions
MARKETING
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- How do supply chain management, customer relationship management, and transaction processing operate?arrow_forwardWhat is the evolution of the supply chain professional's role? What competencies would managers need in the future to be effective in this field?arrow_forwardWhat gaps occur between service provider chains and manufacturing supply chains?arrow_forward
- Is this true or false? Enterprise systems are more internally focused than supply chain management systems.arrow_forwardHow are supply networks for firms that provide services different from supply chains for organizations that manufacture goods?arrow_forwardHow is the role of supply chain professionals evolving? What skills will managers need in the future to succeed in this profession?arrow_forward
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