MARKETING
MARKETING
9th Edition
ISBN: 9780324362084
Author: Lamb
Publisher: CENGAGE L
Question
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Chapter 13, Problem 1LO
Summary Introduction

To discuss: The supply chain and supply chain management with its benefits.

Expert Solution & Answer
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Explanation of Solution

The supply chain and supply chain management with its benefits:

Supply chain is the series of process which is involved in the process from production to distribution of the products and goods.

Managing of these processes of supply chain is termed as supply chain management that is from acquiring of raw material to the distribution to the consumers.

Management integrates and coordinates the activities which are performed by the members of supply chain into an unbroken process from the point of source to the consumption.

Benefits:

  • Reduced inventory,
  • Transportation,
  • Packaging costs
  • Warehousing
  • Improved customer service;
  • Higher revenues
  • Better supply chain flexibility

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