EBK MANAGEMENT, LOOSE-LEAF VERSION
EBK MANAGEMENT, LOOSE-LEAF VERSION
13th Edition
ISBN: 8220103768115
Author: DAFT
Publisher: YUZU
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Chapter 13, Problem 4DQ
Summary Introduction

To determine:

The difference between ethnocentrism and unconscious bias and if two concepts appear to be same within some people.

Introduction:

Ethnocentrism is a type of cultural or ethnic bias, where a different culture's values and standards are compared with own culture's standard based on that opinion on specific ethnic group is made. Unconscious bias is innate bias, opinions are based on personal views about the world.

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