MARKETING: REAL PEOPLE...ACCESS CARD
11th Edition
ISBN: 9780137684649
Author: Solomon
Publisher: INTER PEAR
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Question
Chapter 13, Problem 3QA
Summary Introduction
To determine: The elements of the promotion mix and ways in which they are used to deliver personal and mass appeals.
Introduction:Elements of promotional mix are used to as a tool for a particular company to make their products reach to as many people as possible. Such elements work as a component to make any product/service a successful one by making it reach to most of the people and increasing the possibility of people making the purchase decision. There are mainly 5 elements of promotion mix such as Advertising, public relations, Personal selling, Publicity, and Sales promotion.
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list the elements of the promotion mix and describehow they are used to deliver personal and mass appeals.
Why is it important to view direct marketing as a specific group of promotion methods?
Identify the different promotion objectives companies may use.
Chapter 13 Solutions
MARKETING: REAL PEOPLE...ACCESS CARD
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- What is the objective of a sales promotion? Identify and provide an example of three sales promotion tools targeted to consumers.arrow_forwardWhat is the main purpose of promotion ?arrow_forwardDescribe the major elements of a promotion mix. Is it more likely that an organization would use one ingredient of the promotion mix or multiple ingredients? How can this strategy be beneficial to the organizationarrow_forward
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