Chapter 13, Problem 13QA

Summary Introduction

To determine: The different types of branded content and ways in which marketers use branded entertainment and support media, such as directories, out-of-home media and place-based media, to communicate with consumers.

Introduction:Branded content is a marketing technique in which the consumers are allowed to make connection with the brand because of the content that has been created which is linked to the brand.

Directories advertising is a kind of brand entertainment which the marketers use to connect with the people because consumers often go through a directory before making a buying decision.

Marketers use out-of-home media platforms such as some specific public places where the customers will be exposed to a huge amount of advertisements.

In place-based advertising, marketers use different types of places such as Arena and stadiums, Cinema halls, etc. to target a specific type of audience and advertise their products.