EBK MARKETING
9th Edition
ISBN: 8220103613903
Author: Stuart
Publisher: YUZU
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Chapter 13, Problem 3QA
Summary Introduction
To determine: The elements of the promotion mix and ways in which they are used to deliver personal and mass appeals.
Introduction:Elements of promotional mix are used to as a tool for a particular company to make their products reach to as many people as possible. Such elements work as a component to make any product/service a successful one by making it reach to most of the people and increasing the possibility of people making the purchase decision. There are mainly 5 elements of promotion mix such as Advertising, public relations, Personal selling, Publicity, and Sales promotion.
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