BUSINESS DRIVEN TECHNOLOGY(LL)-W/ACCESS
BUSINESS DRIVEN TECHNOLOGY(LL)-W/ACCESS
7th Edition
ISBN: 9781260149043
Author: BALTZAN
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 13, Problem 3MBD

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Disruptive technology:

This technology reanalyzes the competitive playing fields of their corresponding markets. Its aim is to destroy old markets and open new ones.

Example: Introduction of mobile phones to market (It is a new invention).

Disruptive strategies:

Ways to create disruptive strategies are as follows:

  • Evaluate technologies inside as well as outside the industry
  • Watching the competitors like an hawk
  • Know more about customers

Companies that uses disruptive strategies to gain competitive advantages:

  • SDL:
    • It is a company that delights customers and competitors by providing language and content management solutions...

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