EBK MARKETING
9th Edition
ISBN: 9780134292786
Author: Stuart
Publisher: YUZU
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Chapter 13, Problem 2QA
Summary Introduction
To determine: The traditional communication model.
Introduction:
Traditional Communication Model:It is the framework within which the message is carried out to the receiver. Source can be the company that wants to convey any message to the other party (Receiver). It starts with Sender (Source) and the message is encoded by the sender through the channel which reaches the receiver and the receiver decodes the same message that the sender wanted to convey.
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