EBK MARKETING
9th Edition
ISBN: 9780134292786
Author: Stuart
Publisher: YUZU
expand_more
expand_more
format_list_bulleted
Question
Chapter 13, Problem 17QA
Summary Introduction
To determine: The objectives of sales presentation and the ways to overcome the objections of the buyers.
Introduction: The trade of commodity or act of selling anything such as any goods or services in exchange for money is called sales. This act involves at least two parties and a tangible or intangible product.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
What is the objective of a sales promotion? Identify and provide an example of three sales promotion tools targeted to consumers.
What do you think is the reason for the growing popularity of sales promotion as a marketing tool?
What types of promotion vehicles (direct marketing, events, radio, television, etc.) that are effective in persuading consumers to purchase something, or take some other action?
Knowledge Booster
Similar questions
- Find an example of each type of consumer sales promotion tool. Explain how you obtained the promotion (that is, how did the marketer distribute it to consumers?) and what you think the marketer was trying to achieve withthe sales promotion tool.arrow_forwardWhat types of promotion vehicles (direct marketing, events, radio, television, etc.) should Expedia and Tripadvisor find effective in persuading customers to purchase something, or take some other action?arrow_forwardChoose a consumer product with which you are familiar. Determine whether this product is new to the marketplace or an established product, and then decide upon a set of sales promotion objectives for this product. Finally, explain the sales promotion plan you create using three of the specific tools?arrow_forward
Recommended textbooks for you
- MarketingMarketingISBN:9780357033791Author:Pride, William MPublisher:South Western Educational PublishingContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning