The three levels of market coverage and the types of products each used for. Introduction: Market coverage is the assessment of the marketplace and assurance of the amount of it must be covered with the promotional strategy of an item or business. Organizations need to consider aspects like the economy, culture, purchaser conduct.

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In your expert opinion, what do you think is the most effective and efficient way for small business owners to promote and market their products/services? Why? How have you seen the use of referrals and word of mouth advertising work to the benefit of a small business owner? Please would you kindly provide some examples. How have these methods worked in reverse (to the disadvantage of the owner but possibly benefit the competition)?

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Question

Chapter 13, Problem 2DQ

Summary Introduction

To determine: The three levels of market coverage and the types of products each used for.

Introduction: Market coverage is the assessment of the marketplace and assurance of the amount of it must be covered with the promotional strategy of an item or business. Organizations need to consider aspects like the economy, culture, purchaser conduct.

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