MindTap Introduction to Business, 1 term (6 months) Printed Access Card for Pride/Hughes/Kapoor's Foundations of Business, 6th
MindTap Introduction to Business, 1 term (6 months) Printed Access Card for Pride/Hughes/Kapoor's Foundations of Business, 6th
6th Edition
ISBN: 9781337386982
Author: William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher: Cengage Learning
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Chapter 13.6, Problem 2CC
Summary Introduction

To determine: The reasons on integrated marketing communications being increasingly accepted.

Introduction: Incorporated marketing communications include organizing the different promotional components and other marketing activities that speak with the company's consumers.

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What is integrated marketing communications, and why is it becoming increasingly accepted?
What is meant by integrated marketing communications?
Write about the objective of integrated marketing communications.
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