Marketing
Marketing
6th Edition
ISBN: 9781259709074
Author: Dhruv Grewal Professor, Michael Levy
Publisher: McGraw-Hill Education
Question
Book Icon
Chapter 13, Problem 2CCS
Summary Introduction

Case summary:

Country A peoples are always trying to travel without self-driving in order to avoid driving in rush roads and parking difficulties. Previously everyone will depend on the taxies whereas now the scenario has been changed into online cab services like U and L. Around 400 cities worldwide got the advantage of U and the benefits are also enjoyed by the riders, drivers, and communities. The U provides rides at a reasonable rate and also provides employment opportunities. The L expansion is not quite as extensive and is available in around 200 cities.

Both the services are through apps to connect the riders with the drivers. The company is following surge pricing and it will lead to an increase in the rate in busy periods and consumers get discouraged. Both U and L want to compete for head to head they are relying on various marketing strategies and also recruit new drivers in order to decrease the waiting time of riders. The U has a review or rating system in which the drivers are trying to increase their rating and if the riders have a low rate then the drivers may not respond to their pickup request.

The review system also has some negative aspects or consequences that on what basis they are reviewing and someone intentionally negatively review. U sends “ambassadors” to try to lure L drivers away to work for U. both U and L tries to grab drivers by providing new latest technologies and features for their phones to ensure they can find their riders. They also have some collaboration with car dealers to provide some concession while buying new cars for these purposes.

To discuss: The manner in which U and L rectify the service failure due fails in pick up a customer on time.

Blurred answer
Students have asked these similar questions
The various objectives of promotion.  What ways does promotion benefit marketers?
| do not copy from another same ques answer,i need differe nt one. Task Description: One of the most important questions faced by business leaders in the strategic marketing process is a choice of timing to launch new product/technologies and enter new markets. There are two options: to be a pioneer or to be a follower. Both have advantages and risks, the relative success of each strategy depends on several factors, both internal and external. Tasks: Answer the following essay questions: 1. What are the advantages of being a pioneer and follower company? Provide examples of successful pioneer and follower companies. 2. What product life cycle strategies do successful pioneer and follower companies implement to increase growth and maintain a strong competitive advantage? Provide examples of companies to support statements made. Follow instruction: 1. Word: within 2500 word, not bellow 2400. 2. Give table, charts, diagrams, graphs and images should be properly cited and properly named.
What is a good response to this statement? Hi Class, The global company that I believe does an excellent job of marketing is Salesforce. According to Salesforce, the International Data Corporation (IDC) ranked Salesforce as the #1 CRM vendor worldwide. (Salesforce, 2024) Every business relies on a CRM to manage its contact data, specifically, the contact information so that sales and marketing teams can communicate with the customers, prospects, vendors, partners, affiliates, and any other contact that conducts business with the company. CRM systems are the lifeline of the sales team. I believe the success of Salesforce’s marketing strategy lies in their ability to become experts of their buyers—the buyer's needs and challenges, buying drivers, social and economic drivers, and trial-to-product adoption strategies. Salesforce is constantly innovating its platform to stay ahead of competitors. The company also leverages strategic acquisitions such as Tableau and Slack to propel growth…
Knowledge Booster
Background pattern image
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
  • Text book image
    Marketing
    Marketing
    ISBN:9780357033791
    Author:Pride, William M
    Publisher:South Western Educational Publishing
    Text book image
    Practical Management Science
    Operations Management
    ISBN:9781337406659
    Author:WINSTON, Wayne L.
    Publisher:Cengage,
    Text book image
    MARKETING 2018
    Marketing
    ISBN:9780357033753
    Author:Pride
    Publisher:CENGAGE L
  • Text book image
    Purchasing and Supply Chain Management
    Operations Management
    ISBN:9781285869681
    Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
    Publisher:Cengage Learning
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Text book image
Practical Management Science
Operations Management
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:Cengage,
Text book image
MARKETING 2018
Marketing
ISBN:9780357033753
Author:Pride
Publisher:CENGAGE L
Text book image
Purchasing and Supply Chain Management
Operations Management
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Cengage Learning