Contemporary Marketing (MindTap Course List)
Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
Question
Book Icon
Chapter 13, Problem 2ALR
Summary Introduction

To identify: The various types of brands and discuss.

Creating specific name and image for a commodity in the customer mind is known as brand. The main aim of branding is to attract the customers with different products and to retain their customers.

Blurred answer
Students have asked these similar questions
QUETION ON WHITE CLAW case
Home Depot Financial Outlook Next 5 years.
Home Depot Operations and Strategic Planning.
Knowledge Booster
Background pattern image
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
  • Text book image
    Marketing
    Marketing
    ISBN:9780357033791
    Author:Pride, William M
    Publisher:South Western Educational Publishing
    Text book image
    Contemporary Marketing
    Marketing
    ISBN:9780357033777
    Author:Louis E. Boone, David L. Kurtz
    Publisher:Cengage Learning
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning