Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Question
Chapter 13, Problem 1CTE
Summary Introduction
To discuss: Why has the given strategy worked for the company and find another product that appeals to the particular age group. Whether the same strategy would be successful and the reason behind that.
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Chapter 13 Solutions
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