EBK UNDERSTANDING BUSINESS
EBK UNDERSTANDING BUSINESS
12th Edition
ISBN: 8220106844298
Author: Nickels
Publisher: YUZU
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Chapter 13, Problem 1CT
Summary Introduction

To think critically about: The reasons due to which business to business sales might be more financially rewarding career area than consumer sales for salespeople.

Introduction: Items are often sold and resold several times before reaching the final consumer due to which the market becomes larger than the consumer market and is known as business-to-business market.

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