EBK UNDERSTANDING BUSINESS
EBK UNDERSTANDING BUSINESS
12th Edition
ISBN: 8220106844298
Author: Nickels
Publisher: YUZU
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Chapter 13, Problem 2DCS
Summary Introduction

To discuss: The type of product or service people need near the campus and the way marketing of that new product or service can be done.

Introduction: Marketing is an activity in which set of programs are created, communicated, delivered and exchanged so that value can be added for the customers and other clients as a whole.

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Can you guys help me with this? Thank you! Please summarize the case of McDonald's success in China, including how PESTEL analysis goes along with the situation. Here are the videos to help to provide some ideas to summarize the case: Why McDonald's Is Thriving In China from CNBC McDonald's in China | Inside China from CNBC International News
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