Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 13, Problem 13.7CTE
Summary Introduction
To identify: The target market and to describe the price points, atmospherics, service provided, merchandise, and location and the way Person X promotes the retail stores. In what manner Person X differentiates his store from other stores.
Introduction:
A target market is a market where an organization wants to sell its goods or services to the targeted set of customers.
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Principles of Marketing, Student Value Edition (17th Edition)
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