Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 13, Problem 13.22CC
Summary Introduction
Case summary:
Shop B breaks all the rules of retailers and it has built an empire in the retail worlds. B shop is an outdoor product. The shop fetches revenue of $4.3 million in last year and $50 million per shop. This shop attracts the customers who hate shopping. The typical customers of B shop are reclusive male outdoorsman who desires for a best outdoors but who at the same time hate pushing in shopping and crowds.
B shop solved this problem in two strategies
Delivering the products under a roof and a new experience of shopping under a natural theme park
Characters in the case:
- B shop
To classify: Whether it is a good idea of acquiring Company C by B shop.
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Principles of Marketing, Student Value Edition (17th Edition)
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