Principles of Marketing, Student Value Edition (17th Edition)
Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
Question
Book Icon
Chapter 13, Problem 13.20CC
Summary Introduction

Case summary:

Shop B breaks all the rules of retailers and it has built an empire in the retail worlds. B shop is an outdoor product. The shop fetches revenue of $4.3 million in last year and $50 million per shop.  This shop attracts the customers who hate shopping. The typical customers of B shop are reclusive male outdoorsman who desires for a best outdoors but who at the same time hate pushing in shopping and crowds.

B shop solved this problem in two strategies

Delivering the products under a roof and a new experience of shopping under a natural theme park

Characters in the case:

  • B shop

To classify: B shop with major types of retailers

Blurred answer
Students have asked these similar questions
What are limited-line retailers?
What is meant by brick-and-mortar retailers?
Why are retailers in the limited-assortment supermarket and extreme-value discount store sectors growing so rapidly? From which retailers are they getting these additional sales?