EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 8220103613774
Author: Armstrong
Publisher: YUZU
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Chapter 13, Problem 13.12AC
Summary Introduction
Case summary:
Company L is the brand of resort themed dresses, bright colored colors. The company offers to certain women who belong to certain community are offered discount on $100 to $500 items. The target created fever on buying by introducing Company L products. The products were sold in a minute on online. The items were sold at peak and many customers were left with empty handed and the price of the items was increased high in various online medium.
Some shoppers were happy and some are not.
Characters in the case:
- Company L
To classify: Whether it is smart for target to make such kind of shopping frenzies even few customers were not satisfied.
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