Chapter 12.2, Problem 3QS2

Summary Introduction

To Determine:

How important is it for top managers to pay a visit to a market or site before making a final decision?

Introduction:

It is extremely important for managers to pay a visit to a market or site before making a final decision. This is so because before selecting any market or site it is key for the manager to check for himself that the information which has been found about the market is actually true. The personal visit from the manager will help him to make sure that nothing is overstated and the market or site has potential and will be profitable for them.