CONNECT CODE CUSTOM FOR USM MKT
7th Edition
ISBN: 9781265841409
Author: Grewal
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 12.1, Problem 1PC
Summary Introduction
To determine: The reasons that cause innovations in the firms.
Introduction: Innovation is creation of a newer kind of already marketed products with new ideas for the goods and services produced in an economy in a given period of time.
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