The difference between the assortment of merchandise one would typically find in specialty stores, convenience stores, discount stores and resale stores. Introduction: Retail stores are owned by retailers which are one stop shop for customers through which retailers sell the goods to the end consumers after purchasing from the manufacturer or wholesaler. Different retail stores sell different types of merchandise.

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Chapter 12, Problem 7QA

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To explain: The difference between the assortment of merchandise one would typically find in specialty stores, convenience stores, discount stores and resale stores.

Introduction: Retail stores are owned by retailers which are one stop shop for customers through which retailers sell the goods to the end consumers after purchasing from the manufacturer or wholesaler. Different retail stores sell different types of merchandise.

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Adapted from: (Case 18. Nando’s International: Taking chicken to the world. Re-printed with the kind permission of De WitsBusiness School. http://cws.cengage.co.uk/hoffman/students/cases16-18/case_18.pdf)Q1. Assess the reasons behind Nando’s struggles to establish profitable operations in foreign markets such as Australia, theUK, and Canada. Additionally, propose two alternative market entry strategies that could have been more effective in theseregions, and justify your recommendations.