MARKETING: REAL PEOPLE...ACCESS CARD
11th Edition
ISBN: 9780137684649
Author: Solomon
Publisher: INTER PEAR
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Chapter 12, Problem 4QA
Summary Introduction
To explain: The meaning of beacon marketing and digital wallets.
Introduction: Beacon is a device used by marketers nowadays to attract more and more consumers in a simple yet effective way.
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MARKETING: REAL PEOPLE...ACCESS CARD
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