Chapter 12, Problem 7DQ

Program Plan Intro

Business intelligence

• Business intelligence is a set of processes, architectures and technologies for converting raw data into meaningful information.
• It helps to drive profitable business actions.
• It is a suite of software and services for transforming data into actionable intelligence and knowledge.

Business analytics

• Business analytics is a field that helps to drive data-driven changes in a business.
• It is a practical application of statistical analysis that focuses on providing actionable recommendations.
• It is an iterative, methodical exploration of an organization’s data.