Excellence in Business Communication (11th Edition)
Excellence in Business Communication (11th Edition)
11th Edition
ISBN: 9780133544176
Author: John V. Thill, Courtland L. Bovee
Publisher: PEARSON
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Chapter 12, Problem 6LOC
Summary Introduction

To Select:

The strategies that would be used to strengthen a proposal argument.

Concept introduction:

A proposal is a vital report that must be designed effectively with authentic facts and evidence, as it determines the maximization of sales proceeds or the improvement of the existing systems or processes of the organization. There are a few strategies that must be followed by one to strengthen the arguments they make through a proposal.

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