Chapter 12, Problem 1LOC

Summary Introduction

To select:

Why should one place importance to the “you” attitude when writing long and complex reports and proposals.

Concept Introduction:

The “you” attitude is when the writer composes the document in a way that the readers are addressed, instead of speaking about the sender itself. That is, in professional writing the “you” attitude, and is highly significant for the report to be effective. It is mainly due to considering the reader’s point of view when developing the report instead of our own, therefore a much clearer understanding will be gained.