MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN: 9781337407595
Author: Lamb
Publisher: Cengage
Question
Book Icon
Chapter 12, Problem 5LO
Summary Introduction

To discuss: The relationship of marketing in service.

Service is consider to be an invisible activity or advantage that company provides services to satisfy customers’ needs by paying money or something that creates value.

Blurred answer
Students have asked these similar questions
Explain the goals of Customer Relationship Management
Define direct-response marketing
Identify the three levels of relationshipmarketing