To discuss: The significance of service to the economy.
Service is consider to be an invisible activity or advantage that company provides services to satisfy customers’ needs by paying money or something that creates value.
Explanation of Solution
The significance of service to the economy is as follows:
A service is the result of relating mechanical or human efforts to objects or people. Services includes a performance, an effort that cannot be physically influenced or a deed. The service sector considerably effects the Country U economy, accounting for nearly 80% of the country’s economic output. Financial service, retail, technology, and health care are the service-oriented industries that contributes too much of output to the economy. Services has few exclusive features that differs them from goods, and marketing strategies are essential to be adjusted for these features.
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Chapter 12 Solutions
MKTG 12:STUDENT ED.-TEXT
- Identify and eloborate on the four unique characteristics of services. Also detail how marketers can overcome marketing challenges that emerge from each of the service characteristic.arrow_forwardDo consumers want many add-on services (delivery, installation, repairs), or will they obtain these services elsewhere?arrow_forwardWhat benefits do customers derive from relationships in service industries?arrow_forward
- Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning