Chapter 12, Problem 2DQ

Summary Introduction

Case summary: Organizations are progressively separating themselves by marketing new items and services that are planned with a social or ecological message. Directors regularly approach inventive cross-functional groups from design firms like Company I and Company C. In order to serve corporate customers, these plan groups are progressively working with socially arranged organizations like establishments and nongovernmental organizations or NGOs to help them all the more adequately satisfy their missions. The objective is to utilize structure as an approach to carry creative answers for complex issues, such as furnishing the devastated in creating nations with fundamental health services, manageable agribusiness, water, and sanitation.

Characters in the case: Company I and Company C.

To discuss: The ways the team use these research techniques to design new products and services for companies in Country U.