Chapter 12, Problem 2CP

Summary Introduction

To Determine:

To determine the concept of an industrial life cycle by describing each of its four phases.

Introduction:

The process of industries going through various stages of growth is termed as industrial cycle. As industry moves ahead from one level to the next, the pricing, competition, growth rate, profits etc. moves further along with it. The beginning and the end of any stage is difficult to notice.

Summary Introduction

(b)

To Determine:

To determine where each of Universal's two primary businesses-passenger cars and information processing-is in such a cycle.

Introduction:

The process of industries going through various stages of growth is termed as industrial cycle. As industry moves ahead from one level to the next, the pricing, competition, growth rate, profits etc. moves further along with it. The beginning and the end of any stage is difficult to notice.

Summary Introduction

(c)

To Determine:

To determine how product pricing should differ between Universal's two businesses based on the location of each in the industrial life cycle.

Introduction:

The process of industries going through various stages of growth is termed as industrial cycle. As industry moves ahead from one level to the next, the pricing, competition, growth rate, profits etc. moves further along with it. The beginning and the end of any stage is difficult to notice.