Marketing
6th Edition
ISBN: 9781259709074
Author: Dhruv Grewal Professor, Michael Levy
Publisher: McGraw-Hill Education
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Question
Chapter 12, Problem 2CCS
Summary Introduction
Case summary:
Company G gives more importance for innovation and Company G’s should spend at least one day per week on creativity. The innovation of Company G starts from google maps to now latest google glasses. The initial rollout of Company G glass is only limited to a few peoples primarily due to its high price. Secondly, Company G required people to register for the chance to get the set. The slow, measured rollout benefits Company G in many ways like it decreases the supply of available make a perception that this product is highly popular and makes excitement among the customers.
Company G introduces this product intending to support busy business professional who thinks that taking a phone from the pocket is unproductive but those section of peoples also uses this glass for more casually. Company G comes out with this product by concentrating tech-savvy peoples but the consumer base is more consist of buying due to the curiosity. The negative picture makes the Company G withdraw all active social media pages and many observers proclaim that the death of Company G glass.
Company G comes out with the latest version of glass and the expectation of glass rose well above nay potential benefits that it was even designed to offer at that point in its life cycle. Today it has no comment and even though there is a team with two managers to focus on developing the Company G glass. The modern developed world highly loves their personal technology.
To discuss: The product life cycle stage of Company G glass today.
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