Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134421902
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 12, Problem 1BLC
Summary Introduction
To discuss: The manner in which the communication environment affects the company’s communication with the customers and identify the ways in which the information about the various models of cars are delivered in the market.
Introduction:
Integrated Marketing Communication (IMC) is a method of reaching the objectives of a marketing campaign, through a well-coordinated use of various promotional methods that are planned to support each other.
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James Shoe Emporium, a retail brick and mortar shoe store caters to the higher income market in your country. However, the establishment has been experiencing falling revenue since the August 2024. The owner of the company believes that marketing and selling his shoes via the internet might be the solution. He has hired you to formulate an emarketing plan to do so.
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State how you would manage ethical and legal issues in the digital environment.
Chapter 12 Solutions
Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
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