Marketing
20th Edition
ISBN: 9780357033791
Author: Pride, William M
Publisher: South Western Educational Publishing
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Chapter 12, Problem 10DRQ
Summary Introduction
To define: The importance of quality in the automobile industry.
Introduction: In recent years automobile industries are totally dependent on design innovation, features of the vehicle, interiors, efficiency, and mileage. Every automobile industry follows the same philosophy. Due to the usage of the same parameters, it is very difficult to choose the best. In this case, only quality is the parameter that differentiates the vehicle from each other. Companies can use the same style of manufacturing the vehicles but the quality of products they are using will be different from each other.
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