Chapter 12, Problem 9DRQ

Rae, M., (2021). Building ethical supply chains: The case of H&M in China. In SAGE Business Cases.Links to an external site. SAGE Publications, Ltd. create a 2–4-minute word document to video record discussing the details for the assignment noted below. Be creative and use effective communication skills. Post the references used as a separate Word document.  Make sure you structure your video in the following manner: Introduction Provide a brief case summary Situation Describe the details of the situation, making sure to include information on who, what, why, when, and how. You need to bridge the gap between one’s knowledge and the ability to form a hypothesis. Problems - Identify and provide a thorough explanation of the perceived and underlying problems, as well as the potential long-term effects.    Alternatives - Discuss alternatives or strategies that the company could implement. Include more than one alternative, detailing the advantages/disadvantages of each and…

Part 2 of your Marketing Plan Sections 1-5 of your Portfolio Project were completed in Module 2's Portfolio Milestone 1. This is the second part of the marketing plan Portfolio Project that will be submitted in Module 7. Here you will complete the strategic analysis of Vietnam and the AI-powered smart standing desk. You will explore the external and internal environment where the organization would operate and determine the option entry mode into this market. Part two of your plan should include all of the following areas: Local and Global Competitors Identify existing local companies that you will be competing against How are they positioned? Identify if other global companies are present in this market How are they positioned? Do you feel that you need to adapt your positioning to this market in order to compete directly against them? Situation Analysis Now that you have acquainted yourself with the international market you considering expanding to, it is time to conduct an…

Part 2 of your Marketing Plan Sections 1-5 of your Portfolio Project were completed in Module 2's Portfolio Milestone 1. This is the second part of the marketing plan Portfolio Project that will be submitted in Module 7. Here you will complete the strategic analysis of Vietnam and the AI-powered smart standing desk. You will explore the external and internal environment where the organization would operate and determine the option entry mode into this market. Part two of your plan should include all of the following areas: Local and Global Competitors Identify existing local companies that you will be competing against How are they positioned? Identify if other global companies are present in this market How are they positioned? Do you feel that you need to adapt your positioning to this market in order to compete directly against them? Situation Analysis Now that you have acquainted yourself with the international market you considering expanding to, it is time to conduct an…

read the attached article (linked above). This article from Wall Street Journal written in August 2020 is a very interesting look at why there were still paper towel shortages at that point in time. This article focuses on issue of forecasting consumer demand, lean manufacturing and inventory control practices in supply chains. The figures in this article are especially well done and very illustrative. After reading the answer the following questions: What are your Top 3 key takeaways from the article about the challenges inherent in forecasting consumer demand? What lessons can manufacturers and retailers learn from this experience? How can current practices be improved?

Many global retailers target China, India and emerging markets. What are some of the ethical implications that might arise for global retailers? Select one of the ethical issues to comment on.

Marketing to the Bottom of the Pyramid (BOP) Review the Marketing to the Bottom of the Pyramid case study. This case can be found in the “Case” section of your required textbook. As a junior member of your company’s committee to explore new markets, you have received a memo from the chairperson telling you to be prepared at the next meeting to discuss key questions that need to be addressed if the company decides to look further into marketing to the BOP segment. Compile a PowerPoint presentation that you will deliver at the next meeting to underpin a set of general guidelines to use in developing a strategy for any one of the company’s products to be marketed to the “aspirational poor.” These guidelines do not need to be company or product specific, and can almost resemble a checklist of questions that the company could use as a starting point in evaluating the potential of a specific BOP marketing segment for one of its products. Be sure to incorporate concepts from the case study,…

In your own. Describe below: 1.What is marketing? 2.How do consumers engage in relationship marketing? What strategies can be used to successfully improve relationship marketing? 3.As a customer, what are your value requirements for customer satisfaction? 4.What are some of the key differences between sales and market orientation? 5.Why is marketing important and how does it play an important role in your life?

Adapted from: (Case 18. Nando’s International: Taking chicken to the world. Re-printed with the kind permission of De WitsBusiness School. http://cws.cengage.co.uk/hoffman/students/cases16-18/case_18.pdf)  Critically discuss the role of Strategic Alliances and Joint Ventures in global marketing strategy with reference to Nando’s.Demonstrate how Nando’s can ensure that these partnerships align with their corporate culture, values, and long-termstrategic objectives. Ground your discussion in relevant strategic management models such as Transaction CostEconomics (TCE).

Which of the following questions that an audience may ask focuses on logic?   a. What is your background and experience?     b. How do I know I can trust you?     c. How can I verify this information?     d. Who benefits from this proposal?