Marketing
7th Edition
ISBN: 9781260428292
Author: Grewal, Dhruv
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 11.3, Problem 3PC
Summary Introduction
To determine: Reason for change in product line depth.
Introduction: Product line depth refers to the sum total of all the variety of products produced by the company with the same characteristics and features in the same product line.
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Part 2 of your Marketing Plan
Sections 1-5 of your Portfolio Project were completed in Module 2's Portfolio Milestone 1. This is the second part of the marketing plan Portfolio Project that will be submitted in Module 7. Here you will complete the strategic analysis of Vietnam and the AI-powered smart standing desk. You will explore the external and internal environment where the organization would operate and determine the option entry mode into this market. Part two of your plan should include all of the following areas:
Local and Global Competitors
Identify existing local companies that you will be competing against
How are they positioned?
Identify if other global companies are present in this market
How are they positioned?
Do you feel that you need to adapt your positioning to this market in order to compete directly against them?
Situation Analysis
Now that you have acquainted yourself with the international market you considering expanding to, it is time to conduct an…
Part 2 of your Marketing Plan
Sections 1-5 of your Portfolio Project were completed in Module 2's Portfolio Milestone 1. This is the second part of the marketing plan Portfolio Project that will be submitted in Module 7. Here you will complete the strategic analysis of Vietnam and the AI-powered smart standing desk. You will explore the external and internal environment where the organization would operate and determine the option entry mode into this market. Part two of your plan should include all of the following areas:
Local and Global Competitors
Identify existing local companies that you will be competing against
How are they positioned?
Identify if other global companies are present in this market
How are they positioned?
Do you feel that you need to adapt your positioning to this market in order to compete directly against them?
Situation Analysis
Now that you have acquainted yourself with the international market you considering expanding to, it is time to conduct an…
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