MARKETING - RENTAL EBOOK ACCESS CODE
7th Edition
ISBN: 9781264156467
Author: Grewal
Publisher: MCG
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Chapter 11.3, Problem 1PC
Summary Introduction
To determine: Difference between product mix breadth and product line depth.
Introduction: Product refers to anything that is capable of being traded in the market and has the ability to satisfy the needs of the consumer or buyer.
Product mix refers to the sum total of all the products provided by the company.
Product line refers to the set of related items with similar characteristics and represents products which can be classified in the same group.
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Describe its product line breadth.
a) write a small brief narrating the product mix strategies
b) illustrate how you can implement the product mix strategies using product line strategies with suitable examples.
What is Straight product extension?
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MARKETING - RENTAL EBOOK ACCESS CODE
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- . How does an organization’s product mix relate to itsdevelopment of a product line? When should an enterprise add depth to its product line rather than width toits product mix?arrow_forwardWhat are the reasons for a firm to adopt product line extension strategy ?arrow_forward1-An introduction about the product mix of the mobaily company |offers with examples of its products in terms of categories, diversity, size?arrow_forward
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- A brand soap offers both bar soaps and liquid soaps. Will these be classified as being under the product line, are these considered as different categories (width), or are these considered as product variants (depth)? Explain.arrow_forwardA brand of soaps offers both bar soaps and liquid soaps. Will these be classified as being under the same product line, are these considered as different categories (width), or are these considered as product variants (depth)? Explain.arrow_forward3. Give examples of successful new product categories in any industry and identify reason for their success?arrow_forward
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