MARKETING - RENTAL EBOOK ACCESS CODE
MARKETING - RENTAL EBOOK ACCESS CODE
7th Edition
ISBN: 9781264156467
Author: Grewal
Publisher: MCG
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Chapter 11.2, Problem 1PC
Summary Introduction

To determine: Three components of a product.

Introduction: Product refers to anything that is capable of being traded in the market and has the ability to satisfy the needs of the consumer or buyer.

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2. Name the four Product Life  stages.
State the important features of a product.
3. Discuss the different levels of a product
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