MARKETING - RENTAL EBOOK ACCESS CODE
7th Edition
ISBN: 9781264156467
Author: Grewal
Publisher: MCG
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Chapter 11, Problem 8MA
Summary Introduction
To discuss: The steps taken by Person X to change the packaging and whether these changes will make the product more desirable to consumers.
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Chapter 11 Solutions
MARKETING - RENTAL EBOOK ACCESS CODE
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- A product that a potential buyer knows about but is not actually seeing is called an "unsought" product. Do you feel that the continued marketing of unsought products is unethical? Also, discuss how marketing ethics figure into decisions on branding, packaging and labeling of products.arrow_forwardThe product management can help improve sales. Do you agree or disagree with this statement and why?arrow_forwardConsumers have become increasingly aware of the amount of packagingthat is used for certain products and the possible environmental impactof disposing of packaging materials into the natural environment.Choose a product that you believe should change its packaging. Howwould you change the packaging? Do you feel these changes wouldmake the product more desirable for consumers?arrow_forward
- Analyze the impact of sustainable packaging practices on the environment and consumer perception.arrow_forwardInvestigate the future trends in packaging, considering factors such as e-commerce, sustainable practices, and changing consumer preferences. How will these trends shape the packaging industry?arrow_forwardInvestigate case studies where innovative packaging designs have significantly influenced product sales and consumer perception.arrow_forward
- A product is anything that can be offered in a market for attention, acquisition, use, or consumption that might satisfy a need or want. Products can be classified into consumer products and industrial products. List and briefly explain the four classifications of consumer products and provide examples for each.arrow_forwardWhat are unsought products? Give an example of an unsoughtproduct, and explain how it might be marketed.arrow_forwardWhat is the significance of packaging in product marketing and consumer perception?arrow_forward
- 1) Would you purchase a hybrid food product that mixes plant-based meat with real animal products? Why/why not? 2) Propose a new food product that contains a mix of plant-based meat ingredients and real animal products Describe your product idea in detail. What is it? How is it eaten? What ingredients would your idea contain? Why do you think it would be popular?arrow_forwardIn this module, the product life cycle was defined as a concept that explains how products go through four distinct stages from birth to death including: introduction, growth, maturity, and decline. Each stage is actually based on the market's response to the product. This dynamic causes firms to adjust their marketing strategies so that they are in alignment with the current stage. For this discussion, review the Product Life Cycle Strategies on pg. 304 in your text and respond to each prompt. Identify one product for each stage in the product life cycle (i.e., four different products) and explain how each product fits in its particular stage, as noted. • For the product you identified in the introduction stage, tell us what strategies you would use to launch this new product. For the product you identified in the growth stage indicate what strategy would be necessary to maintain brand loyalty as competitors now are entering the market. For the product you identified in the maturity…arrow_forwardOn the surface it seems a product is simply a marketing offering, whether tangible or intangible, that someone wants to purchase and consume. In which case one might believe product decisions are focused exclusively on designing and building the consumable elements of goods, services or ideas. However, the total product offering and the decisions facing the marketer can be broken down into three key parts namely core benefits, actual product and augmented product. Critically analyse how these key parts influence your purchasing decision with examples.arrow_forward
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