RESEARCH METHODS F/ BEHAV.(LL)-W/MINTAP
RESEARCH METHODS F/ BEHAV.(LL)-W/MINTAP
6th Edition
ISBN: 9781337755016
Author: GRAVETTER
Publisher: CENGAGE L
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Chapter 11.2, Problem 2LO

Define a main effect for one factor and an interaction between factors, and be able to identify main effects and interactions in the results from a two-factor design.

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A two-factor research study is used to evaluate the effectiveness of a new blood-pressure medication. In this two-factor study, factor A is medication versus no medication and factor B is male versus female. The medicine is expected to reduce blood pressure for both males and females, but it is expected to have a much greater effect for males. What pattern of results should be obtained if the medication works as predicted? A significant main effect for factor A (medication)   A significant interaction A significant main effect for factor A and a significant interaction An insignificant main effect for factor A (medication)
In a two factor factorial design with two design factors A and B, why do we generally include the interaction term in the model? What is the major concern if the model ignores the interaction effect?
A researcher wants to see if gender and / or income affects the total amount of help given to a stranger who is sitting on the side of a busy road with a sign asking for help.   The independent variables are gender, income, and the interaction of gender and income.   The dependent variable is total help. He wants to know if one or both factors – or the interaction of the two - affects the total amount of help offered.  Because he is analyzing two independent variables (gender and income), he used a factorial ANOVA.  His results show the main effect of each of the independent variables on the dependent variable (total help) and the interaction effect.  The researcher is using a 95% confidence interval which means that he wants to be at least 95% sure that his independent variables affected total help if he rejects the null hypothesis. Below is the data set followed by the results:
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