Business Driven Technology
7th Edition
ISBN: 9781259567322
Author: Paige Baltzan Instructor
Publisher: McGraw-Hill Education
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Chapter 11, Problem 4RQ
Program Plan Intro
Customer relationship management (CRM):
This concept came into frame to manage a company’s interaction with current and potential customers. This approach uses data analysis about the customer’s history with a company so as to improve business relationships with customers and it specifically focuses on customer retention and ultimately driving sales growth. It is also useful to learn more about the company’s target audiences and how to fulfill their needs.
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