Business Driven Technology
Business Driven Technology
7th Edition
ISBN: 9781259567322
Author: Paige Baltzan Instructor
Publisher: McGraw-Hill Education
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Chapter 11, Problem 2CQ

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Zappos:

  • Zappos is one of the online marketing services that sell more than 500 brands of clothing, handbags, and accessories.
  • Zappos mainly dependent on their customers and encourages them to order many products and it also provides customization.
  • The call center of Zappos receives many calls in a day dealing with their customers.

Customers are at the heart of Zappos business strategy:

  • Without customers, Zappos business cannot function. The motive of Zappos is to compete on customer service...

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