Business Driven Technology
7th Edition
ISBN: 9781259567322
Author: Paige Baltzan Instructor
Publisher: McGraw-Hill Education
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Chapter 11, Problem 2CQ
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Zappos:
- Zappos is one of the online marketing services that sell more than 500 brands of clothing, handbags, and accessories.
- Zappos mainly dependent on their customers and encourages them to order many products and it also provides customization.
- The call center of Zappos receives many calls in a day dealing with their customers.
Customers are at the heart of Zappos business strategy:
- Without customers, Zappos business cannot function. The motive of Zappos is to compete on customer service...
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