Business Driven Technology
Business Driven Technology
7th Edition
ISBN: 9781259567322
Author: Paige Baltzan Instructor
Publisher: McGraw-Hill Education
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Concept explainers

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Chapter 11, Problem 3CQ
Program Plan Intro

Zappos:

  • Zappos is one of the online marketing services that sell more than 500 brands of clothing, handbags, and accessories.
  • Zappos mainly dependent on their customers and encourages them to order many products and it also provides customization.
  • The call center of Zappos receives many calls in a day dealing with their customers.

Amazon:

  • The purpose of this site is to deliver products to their customers. It is a giant market where customer can find various products.
  • They sell products like books, household items, electronic gadgets, etc.
  • Its mission is to be customer centric and providing online shopping.

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